Sure, Red Hat strives to compete with VMware and Microsoft Hyper-V. But the Linux company realizes it must also show VMware and Hyper-V a little love. A prime example: The new Red Hat Enterprise Linux 6.4 release offers an “improved virtual guest experience on VMware and Hyper-V,” Red Hat claims. So why should channel partners care?

Red Hat has been pushing hard beyond its Linux heritage, promoting Red Hat Enterprise Virtualization (RHEV), storage and middleware to channel partners and customers. CEO Jim Whitehurst in mid-2010 predicted open source virtualization would leapfrog VMware much in the way that Linux leapfrogged Unix. Fast forward to the present and Red Hat has a nice start with virtualization (built on KVM, short for kernel-based virtual machine) but VMware is still considered the overwhelming market leader while Microsoft’s own Hyper-V is coming on strong, thanks to enhancements that shipped with Windows Server 2012.

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