Big Data In 2020: More Info, More Problems
Big data–which powers everything from Netflix recommendations to fraud alerts–is changing the way we live. But is that a good thing? In the latest Pew Internet/Elon University survey, 53% of a handpicked group of “Internet experts, observers and stakeholders“ said big data would produce an overall positive effect by the year 2020. Meanwhile, 39% said it would have an overall negative effect (8% didn’t answer).
“There is value to be found in this data, value in our newfound publicness,” argued Jeff Jarvis, the author of What Would Google Do?. “Google’s founders have urged government regulators not to require them to quickly delete searches because, in their patterns and anomalies, they have found the ability to track the outbreak of the flu before health officials could and they believe that by similarly tracking a pandemic, millions of lives could be saved.”
Prof. Janna Anderson, an author of the report, tells Fast Company that the statistical split of positive and negative outlooks isn’t that important. Though respondents were forced to pick sides, many of them said that they thought the future of big data would likely have both positive and negative elements. Plus, she says, a ruling on the future of big data isn’t the point of the survey.
“People generally tend to build the future according to what opportunities they see ahead,” Anderson says.“[The survey] allows a lot of issues to be addressed now in positive ways that can build a better future.”
To read the entire article, please click on this link http://www.fastcompany.com/1843267/pew-internet-big-data